In case you haven’t heard, Snapchat is hot right now. And I’m not saying that because I’m an avid user. There is statistics that back me up in this post. Despite being in the market for only 5 years, the app is a force to be reckoned in the world of instant messaging (IM) apps.
Snapchat has evolved from being a tool for teenagers to send silly selfies to each other. The platform is increasingly advertising friendly and it appeals to big brands as the mysterious yet powerful platform to target millennials.
However, many companies are still hesitant and think Snapchat is just another fading trend.
They are missing out big time and here are the reasons why they should take Snapchat more seriously.
Snapchat has over 100 million daily active users who collectively watch 8 billion videos on this platform every day. Sure, the number of Snapchatters is nowhere near 1.04 billion daily active Facebookers but its user base is the fastest rising of any social network in 2014. With the growth rate of 57%, it surpassed other giants like Facebook Messenger (50%) and Pinterest (43%). Now that’s impressive! Moreover, with 45% of American users is aged 18 to 24-year-old, it’s currently the to-go social network site for millennials in the US.